Unity Forms AI Council to Accelerate Innovation in Gaming and Interactive Experiences

“AI is transforming our industry and accelerating the volume and pace of game creation,” said Matt Bromberg, President and CEO of Unity. “We’re dedicated to providing the best platform in the world for the next era of interactive content creation. We’re excited to welcome Jia and Julian, and look forward to their insights.”

Expert Insights Driving Next-Gen Games

Jia Li brings extensive experience in AI and multimodal systems, having led R&D at Google cloud AI and co-founded HealthUnity Corporation. Li sees Unity as a prime platform to create “living, breathing worlds” and deliver personalized experiences across mobile, PC, console, and XR.

“I believe the future of AI is multimodal and interactive,” Li said. “Unity’s strong ecosystem makes it the perfect platform to drive this transformation, enabling creators and businesses to build dynamic content deployable on any platform.”

Julian Togelius specializes in procedural content generation, computational creativity, and game AI, with decades of experience advancing adaptive game design and quality assurance. Togelius sees the Council as a way to leverage AI innovations that were previously out of reach.

“Advances in AI are opening huge opportunities for game development and interactive experiences,” Togelius said. “Unity is uniquely positioned to enable these innovations, and I’m excited to contribute my expertise to the Unity AI Advisory Council.”

Why It Matters

The Unity AI Council signals the company’s commitment to embedding AI deeper into game development, procedural content, and interactive media. By consulting with leading experts, Unity aims to accelerate tools and features that empower developers to build richer, more adaptive experiences while streamlining workflows and expanding creative possibilities across all platforms.