Achieving Individual and Organizational Value With AI

Managers may find that the cycle of understanding is already in progress. They can take advantage of the fact that individuals already use AI in consumer applications to introduce new AI tools as an extension of a familiar category. Rather than presenting a custom AI solution as a new type of tool that requires a “cold start,” some managers transform the adoption challenge into a “warm start” by comparing new tools with familiar AI applications. Wine and spirits company Pernod Ricard did this when it introduced a new AI scheduling tool to its sales force, according to Pierre-Yves Calloc’h, head of artificial intelligence. Managers compared the new tool to the navigation app Waze to show people that they were already using similar digital assistants. This analogy helped facilitate the adoption of the new scheduling tool.

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