Playbook: 7 Ways AI Can Help You Close More Deals

Predictive AI arrived a decade ago, with tools that monitor customer data and provide salespeople with insights and recommendations about the most attractive prospects, at-risk deals, and whether they're on track to meet their forecasts.

When generative AI burst onto the scene in 2022, AI went from just telling us things to creating content for us: call summaries, emails, and sales pitches. It also allowed us to talk to AI with words, rather than code.

Even more recent, autonomous AI acts as an assistant that performs complex tasks, such as chatting with website visitors and qualifying them to convert them into leads.

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