AWS C-Suite Report: Cloud-Enabled Growth

A primary reason why business leaders value digital transformation is because a majority are keenly focused on growth and stability. From our research, 52% of business executives prioritize growth — including increasing revenue, expanding market share, and/or reinventing the business model (see chart below). While digital transformation can help both growth- and stability-oriented organizations, it is particularly relevant for growth due to the new possibilities it introduces. Why are business leaders looking to take on digital transformation? Because digital transformation isn’t just about implementing new technology, it is about using technology to drive growth. Leaders who envision reinvention for their business begin taking steps to invest in their strategy, process, people, and culture. These changes are not about scope size, but instead, impact. By making incremental changes, leaders begin to lay the foundation for transformation. As we’ll find later in this report, it is the shared vision between the CIO or CTO and their C-suite counterparts that can provide the cornerstone for long-term success.