Trends in AI for CRM Report

The “Trends in AI for CRM: Insights from Global Consumers and Decision-Makers” report by Salesforce offers a comprehensive look at the integration of AI in customer relationship management across various sectors. It gathers perspectives from both business and technical leaders, as well as consumers globally.

Here are four key takeaways from the report:

• Trust in AI: Emphasizing the critical role of trust in the adoption and effectiveness of AI technologies in CRM.

• Data Foundations: Discussing the need for robust data infrastructures to effectively leverage AI capabilities.

• AI Use Cases: Identifying and expanding on various AI applications that are being integrated across different enterprises.

• Workplace Evolution: Highlighting the changes in workplace skills and policies necessary to keep pace with AI advancements.