How to use AI personality profiling for B2B engagement
Every day we form impressions of the people we meet. We assess their trustworthiness, credibility and level of friendliness based on our interactions. In business, we often assess contacts based on how they will — or will not — support what we’re promoting. Will they be an advocate or influencer? Will they be skeptical or feel threatened? This can extend to organizations or industries. We describe organizations as being “data-driven” or “research-based” and industries as “cutting edge” or “slow-moving” to help us understand how to position ourselves and improve our messaging. With AI personality profiling tools, we can become more familiar with an audience, segment or industry before we even engage with it. B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. Here’s what this means for B2B marketing organizations.
What are AI personality profiling tools?
When it comes to engaging with customers or potential clients, understanding preferences and behaviors is key. This has traditionally been done through surveys, focus groups or other forms of direct communication.
However, AI personality profiling tools provide a new and more efficient way to gain insights into your target audience. They use algorithms to analyze a variety of data points activity, online searches, and even speech patterns) to identify patterns and traits indicating a person’s personality type. This information lets you create more personalized and effective marketing campaigns.
One of the biggest advantages of AI personality profiling is the ability to reach a wider audience while still tailoring your message to each individual. In the past, developing different personas and buyer journeys could be time-consuming and require a lot of guesswork. AI tools can quickly and easily identify commonalities within your audience and develop targeted content.
Another benefit is the ability to uncover hidden insights about an organization’s corporate culture. By analyzing its leadership team’s personalities and behaviors, you can better understand its values and priorities. This can help you tailor your messaging to fit the company’s culture and present your solution in a way that will most likely resonate with decision-makers.
