Clinch Launches AI-Powered Copilot to Revolutionize Campaign Management with Flight Control

Clinch Launches AI-Powered Copilot to Revolutionize Campaign Management with Flight Control

Achieve Over 80% Faster Speed to Market and Improved Performance KPIs

Clinch, the leader in dynamic ad serving and personalization, has announced the launch of a groundbreaking suite of self-service capabilities designed to redefine the integration of creative and media. At the heart of this update is Flight Control's Copilot, an AI-powered virtual assistant that streamlines campaign workflows, automates processes, and offers insightful recommendations to optimize campaign outcomes.

1. Introducing Flight Control's Copilot

  • AI-Powered Assistance: Copilot serves as a virtual team member, guiding users through every step of their campaign workflow with an accessible widget that allows for both typed commands and spoken conversations.
  • Integration of Historical Insights: Copilot accesses an advertiser's entire ad serving footprint, providing intelligent recommendations and enriching assets based on unique campaign objectives.

2. Insights from the CEO

  • Quote from Oz Etzioni: "Advertisers want the freedom to execute their vision without getting bogged down by complexity."
  • Empowerment Through Automation: With Copilot, users gain unprecedented knowledge, efficiency, and speed, effectively commoditizing expertise across all advertising disciplines.

3. New Flight Control Features and Capabilities

  • GenAI-Powered Intelligent Strategy Building: Users can feed Copilot campaign objectives to receive a complete strategy build, including audience segmentation and recommended creative assets.
  • Knowledge Assistance: Instantly access account details, technical documentation, and best practices through simple prompts.
  • Advanced Creative Resizing & API Connectivity: Effortlessly build dynamic creatives with automatic resizing tools and a new Creative Asset API for efficient asset management.
  • Enhanced Analytics and Reporting: Customize dashboards to view real-time campaign performance metrics based on various KPIs and objectives.

4. Client Testimonials and Results

  • Praise from Clients: Notable clients like Dentsu and Tombras commend Flight Control for its intelligent workflows, achieving an average 80% improvement in speed to market.
  • Upcoming Beta Program: The Copilot Beta program is set to open for select clients in Q4 2024, promising to enhance user experience further.

With the introduction of Flight Control's Copilot and its suite of self-service features, Clinch is breaking down traditional barriers that complicate campaign management. Designed for both newcomers and seasoned marketers, these AI-driven enhancements empower users to maximize their campaign effectiveness from day one.