Can AI writing tools and human writers coexist?
The demand for content is as high as ever in today’s digital world, with businesses, individuals, and marketers seeking fresh, engaging content to connect with their audiences. This increasing demand has resulted in the rise of AI-powered content writing tools, raising concerns from human writers about their future in this market. Can AI tools and human writers coexist in the online space? Could they complement each other? The answer is yes, if humans embrace AI’s strengths and counteract its inherent weaknesses. Efficiency and productivity As someone who has worked in the content industry for over a decade, I have been taken aback by AI’s ability to streamline the content creation process. AI can quickly produce large swathes of content based on predefined parameters such as keyword density, readability, and tone. The speed at which AI-powered writing tools perform is staggering, making them perfect for creating large volumes of content, such as blog posts, product descriptions, and even social media updates. However, AI-generated content often lacks the creativity and depth that only human writers bring to the table.
For example, an AI tool like Google’s Gemini or ChatGPT could easily write a detailed review of the online sportsbook MyBookie filled with details. Yet it would be impossible for those tools to give a personalised anecdote about their interaction with customer support, the ease of depositing and withdrawing, or similar. People want facts, but they also want a personal touch, which makes content engaging and relatable. Idea generation and research All AI-powered tools excel at analysing huge amounts of data and identifying opportunities, trends, and patterns, which makes AI writing tools an invaluable asset for idea generation and research. I lean on AI for help in this area because although I specialise in gaming-related content, many of my clients request articles about unfamiliar subjects. Last week, I wrote an article about NASCAR racing despite only knowing these stock cars race around an oval track. I asked ChatGPT for several ideas for NASCAR-related articles and to provide statistics from some of the best-known drivers and teams. The tool almost instantly came back with several potential topics and a plethora of data, which I then delved deeper into while bringing originality to my article that AI cannot replicate.
