Artificial Intelligence Jumps into Mobile-App Privacy War, Even as Congress and the Media Turn Up the Heat on Big-Tech

With major media outlets queuing up to shine a bright light on how mobile apps track user behavior, coupled with the rigorous Congressional scrutiny of top executives from internet and social media giants, consumers are becoming increasingly concerned by the nearly complete surrender of their privacy. Mobile app users must routinely sacrifice privacy in exchange for the perceived value of personalization – including in information searches, social media participation, and advertising offers.

Artificial intelligence, specifically the so-called “edge-AI” that resides in mobile handsets, is emerging as the only solution that lets smartphone users have their cake and eat it, too. Sophisticated AI algorithms make it possible, for the first time, to allow accurate and valuable personalization without compromising privacy.