Three Strategies To Use AI Right Now To Promote Growth

Over the past year, generative AI has significantly transformed the business landscape, especially in go-to-market (GTM) processes. AI's ability to predict and recommend the best actions for sellers, marketers, and trainers has revolutionized business operations. While its potential is exciting, it also brings uncertainty about future changes.

Early adopters of AI-powered solutions gain a significant advantage, connecting with customers faster and driving higher revenue. Those not incorporating AI risk gaps in customer service and revenue. To stay competitive in 2024, businesses must integrate AI into their strategies.

Increase Go-to-Market Speed

AI-enhanced enablement platforms streamline GTM processes by providing easy access to all necessary resources and predicting the best next steps. A survey of 1,400 professionals showed that 94% of GTM leaders achieved operational optimization with AI, and 73% believe that companies failing to adopt AI will fall behind within three years.

Deeper Personalization

Customers now demand personalized experiences. AI-powered tools enable deeper personalization, automating content creation and freeing up time for teams to focus on customer needs. This leads to higher customer satisfaction, with 91% of GTM leaders reporting increased satisfaction and 92% confirming successful buyer experience enhancement.

Enhanced Enablement and Coaching

Effective onboarding and enablement are crucial for long-term success. AI-powered tools provide automatic feedback and personalized lessons, improving team alignment and productivity. Over half of GTM leaders use AI for enablement, enhancing employee confidence and driving business success.

Conclusion

Incorporating AI into GTM strategies is essential for staying competitive. GTM leaders predict a 23% revenue growth over the next five years with AI integration. Identifying the right tools and implementing AI strategically will be key to success in 2024.