The Sales AI Playbook: 7 Ways AI Can Help You Close More Deals

Artificial intelligence for sales is at a tipping point, with high-performing sales teams nearly twice as likely to use AI than low-performing teams. But this technology didn’t emerge overnight. Predictive AI came first, a decade ago, with tools that monitor customer data and deliver insights and recommendations to sellers: the hottest leads, the deals at risk, and whether you’re on track to hit your forecast. When generative AI burst onto the scene in 2022, AI wasn’t just telling us things anymore. It was creating content for us. It was summarizing calls, writing emails, and creating sales plays. We could talk to AI in conversations, not code. Even more recently, autonomous AI performs complex tasks like an assistant, such as chatting with website visitors and qualifying them into leads.

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